(NO) RAISIN SANDWICH
(NO) RAISIN SANDWICH was inspired by the food essayist, Sakiko Hirano, who doesn’t like raisins, but wanted to try a raisin sandwich. It is a Western-style sandwich confectionary based on the concept of using raisins, as well as other fruits.
The brand was launched in 2018, in collaboration with Yuichi Goto, the owner and pastry chef at the Western-style confectionary shop, Equal, and Art Director Mina Tabei. It has been so popular, irregular online sales have resulted in sell-outs after only a few minutes every time.
A new studio was established and an official online shop was opened in July 2021 to ensure the delivery of products to more customers. Products are currently being sold every Sunday and Tuesday.
(NO) RAISIN SANDWICHs are carefully hand-made by the pastry chefs. Boxes contain three pieces each of regular raisin sandwiches, sandwiches containing seasonal fruits, and nut sandwiches. They are special, juicy sandwiches featuring highly fragrant cream bursting with fruity flavors, sandwiched between pieces of spicy sablé. With its flavor, texture and aftertaste… enjoy the harmony between the perfect blend of sablé and cream. Get together and enjoy a cup of tea regardless of whether you like raisins or not, or whether your answer is “yes” or “no.”
(NO) RAISIN SANDWICH Official Online Shop https://noraisinsandwich.com/
(NO) RAISIN SANDWICH Official Instagram @noraisinsandwich
(NO) RAISIN SANDWICH Official X @noraisinsand

Sakiko Hirano
Food Essayist and Food Director / President, NRS Inc.
She has kept a food diary since elementary school, and while in college, her blog about her daily eating habits became the talk of the town, and she began her writing career.
In addition to writing numerous columns for magazines and literary magazines, he is a personality on the radio/podcast program "Ajina Fukuonsei" (J-WAVE), a regular on NHK's "Kimi to tabetai" (I want to eat with you), and the representative of the confectionery brand "(NO) RAISIN SANDWICH", among many other activities centering on food.
Her books include "NATURAL BORN AL DENTE" (Heibonsha) and "Aji na mise complete edition" (Magazine House).
Instagram: @sakikohirano

Yuichi Goto
Owner of "Equal" and "PATH". He was the first Asian chef patissier at "Troisgros" in France. After returning to Japan, he opened "PATH" in Yoyogihachiman in 2015, and established a patissier team "Tangentes Inc." in 2017. He opened the patisserie "Equal" in 2019.
Instagram: @yuichi.goto

Mina Tabei
She has been working for Kazunari Hattori Ltd. since 2003. In 2014, he became independent and established Mina Tabei Design. Her work focuses on advertising, CI, packaging, books, and magazines. Major works include "PARCO CHRISTMAS 2020", "Musashino Art University Image Visual", and the exhibition "Light and Shapes". 2019 ADC Award.
Instagram: @mina_tabei

Sesame Street
Sesame Street is a TV program that has been enjoyed by children for over 50 years, delivering high-quality education. In 1969, the creators of the program came up with the revolutionary idea of educating pre-school children through the new technology of television.
The curricula based on thorough research and surveys, the innovative and diverse characters, and the fun, charming Muppets of Sesame Street succeeded in impressing people all over the world.
More than 1,000 studies have been carried out so far demonstrating the positive impact of Sesame Street in the U.S. and around the world. The programs not only prepare children for school with literacy and numeracy skills, but they also provide age-appropriate content for healthy habits, self-expression, self-control, empathy and friendship.
Sesame Street is shown to children in over 150 countries and regions, and the iconic characters including Elmo, Cookie Monster and Big Bird have been loved by generations of fans throughout the world.

■About Sesame Workshop
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.
Learn more at www.sesameworkshop.org and follow Sesame Workshop on Instagram, X, Facebook, and TikTok.