Explanatory note

A close-up of light grey paper with a grainy texture, made from Original Blended Material. As the camera slowly pulls back, the whole box is revealed, illuminated in dappled light. The "Original Blended Material" logo appears, then slowly fades out.

A pair of hands reach out, gently cupping the box.

The background switches from the Original Blended Material to a world map in grey and white.

The view zooms in on the map and several illustrations appear: bamboo over China, sugarcane fibre over Thailand, and post-consumer recycled paper on a green circle that encircles the whole region of Asia.

A Chinese bamboo grove is shown, over which a map of China is drawn in white lines. A map pin appears, highlighting Chishui in Guizhou Province.

A Thai sugarcane plantation is shown, over which a map of Thailand is drawn in white lines. A map pin appears, highlighting Nakhon Sawan. The background switches to post-consumer recycled paper, over which a map of Asia is drawn with white lines. Circles appear around Japan, China, and Thailand.

The background returns to that of Original Blended Material, and its raw materials of bamboo, sugarcane fibre, and post-consumer recycled paper are displayed in order from left to right.

The camera continues to pan to the right, revealing the same Original Blended Material box from the beginning of the video.

Fingertips gently brush the surface of the box, which is illuminated in dappled light.

A person wearing an undyed jumper holds the box at the height of their navel.

The word "Waste" is displayed to left of the person, and the word "Recycle" is displayed on their right.

The person does not immediately dispose of the box; instead, they are guided by the constant flow of recycling, carrying the box off the right side of the screen.

The scene slowly changes from a space bathed in soft light to show various products made from Original Blended Material, such as packaging, building material, and an envelope.

The picture changes to show a close-up of the Original Blended Material in powder and liquid form.

A close-up of an inkless, imprinted Sony logo is shown on the screen, then the camera pulls back to reveal a whole host of products of different shapes and sizes made from Original Blended Material, such as product packaging and business cards.

In a space filled with dappled light, the box is passed from the hands of one person to another person facing them.

The "Original Blended Material" logo appears imprinted on a background of Original Blended Material, and the video ends.