The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.
Ginza Sony Park opened on August 9, 2018, as an ever-changing park experience in the heart of the metropolis. Wanting to make even the process of reconstructing the 1966 Sony Building "uniquely Sony," the company embraced the incredibly innovative idea of turning the space into a park during the building's demolition.
For three years, Ginza Sony Park held various events, live performances and other programs that stimulated surprise and playful enjoyment among visitors throughout the year. From when it opened in August 2018 to when it closed at the end of September 2021, 8.54 million people visited the park.
Sony has set new experimental activities in motion for the new Ginza Sony Park, which is currently under construction and aims to be completed in 2024.