About Project

The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.

Ginza Sony Park opened on August 9, 2018, as an ever-changing park experience in the heart of the metropolis. Wanting to make even the process of reconstructing the 1966 Sony Building "uniquely Sony," the company embraced the incredibly innovative idea of turning the space into a park during the building's demolition.

[News Release] Sony Sets "Ginza Sony Park Project" in Motion

For three years, Ginza Sony Park held various events, live performances and other programs that stimulated surprise and playful enjoyment among visitors throughout the year. From when it opened in August 2018 to when it closed at the end of September 2021, 8.54 million people visited the park.

[Information] Ginza Sony Park has closed for the construction for the final phase

Sony has set new experimental activities in motion for the new Ginza Sony Park, which is currently under construction and aims to be completed in 2024.

Sony Building

1966-2017

The Sony Building opened on April 29, 1966, as the company's brand promotion  base. The concept behind the Sony Building was, in the words of Sony co-founder Akio Morita, "to create not only a showroom for Sony, but also a meaningful piece of architecture unto itself, which can function as a gateway to all of Ginza."  The corner plot facing the street crossing was named Sony Square and used to hold various events throughout the four seasons to delight the people of the city.

Ginza Sony Park

2018 - 2021

The area was opened to the public  as Ginza Sony Park for three years between August 2018 and the end of September 2021. Creating a public space in a town like Ginza and a prime location right next to Sukiyabashi Crossing presented an incredible challenge for Sony.

The flat above-ground area and the expansive below-ground space created a vertically themed three-dimensional park that integrated areas both above-ground and below-ground.

New Ginza Sony Park

2024 -

The New Ginza Sony Park, scheduled to be completed in 2024, will inherit the concept of being a park that provides a public space in the heart of the city.

The Sony Building featured a seamless spatial design with a flower-petal structure, which was considered very innovative at the time. It expressed the concept of "taking a vertical stroll in Ginza." Sony aims to once again express a unique and playful space with New Ginza Sony Park.

TOPICS

Ginza Sony Park: Construction Update

Recording its rebirth process as a new Ginza Sony Park with videos and photos.
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Sony Park Exhibition KYOTO

2022.11.11 - 11.23
A fun program created jointly with six artists at two venues in Kyoto City, based on six fields that Sony is engaged in.
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Sony Park Mini

2022.3.24
Sony Park Mini is an experimental space of around 30 m² to create the New Ginza Sony Park that is scheduled to be completed in 2024.
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ART IN THE PARK / Wall Art

2022.3.15
The temporary enclosure around the construction site for the new Ginza Sony Park, scheduled to be completed in 2024, is being used as an "art wall" to display works by artists with close ties to Ginza Sony Park.
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LAST DAY IN THE PARK 2021

2021.9.30
A special program on the last day of Ginza Sony Park Phase 1. This live stream recollects the experimental park in the middle of the city visited by 8.3 million people!
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Sony Park Exhibition

2021.6.26 - 9.30
Before the construction project on the new Ginza Sony Park, aimed for completion in 2024, we introduce our final program, with six artists participating on six themes.
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Ginza Sony Park to Reach Final Phase in 2024

2020.6.10
The duration of the "Ginza Sony Park" was extended to the end of September 2021 to take advantage of the time required for procedures to commence construction for the final form.
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NEW

Donations at #013 QUEEN IN THE PARK: Experience Music with Queen

2020.1.22 - 3.15
Conducted a fund raiser at the "#013 QUEEN IN THE PARK: Experience Music with Queen," and the funds were donated to "The Mercury Phoenix Trust."

Ginza Sony Park Wins Gold Award at the iF Design Award 2020

2020.2.4
This innovative project, with its wide range of possibilities, was recognized as bold, brilliant, and future-oriented.
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NEW

Winner of the Good Design Gold Award in 2019

2019.10.31
While various buildings were being reconstructed for completion in 2020, the choice of "making it a park instead of building it right away" was recognized as an innovative design.
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NEW

Ginza Sony Park 1st Anniversary

2019.8.9
203 programs were held during the year, and the number of visitors exceeded 3.85 million.

Fund-raising and charity sale at the For the Next Generation exhibit.

2019.3.8 - 4.14
Donations from the "For the Next Generation" exhibition and proceeds from charity sales were donated to the "Emergency Disaster and Recovery Fund for Children."

Sony Stories (Video)

2019.1.31
Project participants talk about the process of creating Ginza Sony Park, a park based on the concept of being ever-changing and interactive.
An ever-changing space offering new interactive experiences [YouTube]

Live performance to commemorate the opening of Ginza Sony Park

2018.8.9
To celebrate its opening, Tokyo Ska Paradise Orchestra performed a live concert.
Live performance to commemorate the opening of Ginza Sony Park [YouTube]

Ginza Sony Park to Open Thursday, August 9, 2018

2018.6.7
The Sony Building in Ginza, Tokyo, which closed its doors at the end of March 2017, was renovated and re-opened as the Ginza Sony Park on Thursday, August 9, 2018.
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Charity Sale of Sony Building Commemorative Louvers

2017.3.1 - 6.30
The louvers that were used to decorate the outer wall of the Sony Building were processed and put up in a limited-edition charity sale as"Sony Building Commemorative Louvers."

It's a Sony 展

Goodbye Sony Building, Hello Sony Park.

2016.11.12 - 2017.3.31
In 2016, which marked the 70th anniversary of Sony's founding, as well as the 50th anniversary of the Sony Building in Ginza, we held a special exhibition to commemorate the history of Sony, and to build anticipation for Ginza Sony Park, which is to open in 2018.
It's a Sony 展 - Exhibition at Ginza Sony Building [YouTube]

Grand Finale of the Sony Building

2017.3.31
The last day for the Sony Building was March 31, 2017. The Tokyo Ska Paradise Orchestra was there for the grand finale, and the weather was rainy, as if to suit the atmosphere of the farewell.
Sony Building in Ginza, Grand Finale [YouTube]

The Ginza Sony Park Project Launch

2016.6.13
The"Ginza Sony Park Project," a 7-year overhaul of the Sony Building, began in 2016—the 70th anniversary of Sony's founding, and the 50th anniversary of the Sony Building.
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Introduction Video:"A Day"

2012.4.13
"A Day" is a time-lapse video, taken from various different angles, of just a regular day in the life of the Sony Building. The video makes clear the many connections people have with the Sony Building.
"A DAY" Introductory Video on the Sony Building [YouTube]

Initiative to use green energy

2007.6.1
We have an ongoing initiative to use environmentally-friendly "Green energy."

Post-Renovation Sony Building

1992.12.1
The newly renovated Sony Building was mostly white in appearance, with a large, CG-incorporated mural on the side facing Harumi Avenue, and with a new setup that lit up the glass walls of each floor in the nighttime.

Blessed with the Opportunity to Design the Sony Building

1986.12
It has been exactly 20 years since the opening of the Sony Building. I would like to take this opportunity to look back and discuss what went on behind-the-scenes in the design of the Sony Building. First of all, was the fact that this property on Sukiyabashi Crossroads …
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The Garden of Ginza

1966.5.1
This day, April 29th, was an unforgettable one for me. We had struggled for so long with the ideas and concepts for this building, and it had become a source of pride for all of us. And finally it was open, in this corner of west Ginza, in Tokyo. This is not to say we did not have any more issues, however…
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Sony Building Opens

1966.4.29
The Sony Building opened on April 29th, 1966, as a Sony information hub. (A three-dimensional, promenade-style composite showroom building with eight above-ground and five below-ground floors, and a flower-petal inner structure.)

Sony Showroom

1959.6
In 1959, we opened a showroom just short of 66 m2 on the first floor of the building displaying billboard.

Neon Lights in Sukiyabashi

1957.12.19
It was 5:01 P.M., December 19th, 1957, when a neon"SONY" sign lit up the night sky at the corner of Sukiyabashi in Ginza (the former site of the Sony Building), in our effort to get more recognition for the company.