Sony’s “electric advertising signboard” in 1958 and the Sukiyabashi intersection (left),Exterior view of the Sony Building (middle),Bird’s eye view of the Ginza Sony Park(right)

About Project

The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.

Ginza Sony Park opened on August 9, 2018, as an ever-changing park experience in the heart of the metropolis. Wanting to make even the process of reconstructing the 1966 Sony Building "uniquely Sony," the company embraced the incredibly innovative idea of turning the space into a park during the building's demolition.

For three years, Ginza Sony Park held various events, live performances and other programs that stimulated surprise and playful enjoyment among visitors throughout the year. From when it opened in August 2018 to when it closed at the end of September 2021, 8.54 million people visited the park.

Construction for the new Ginza Sony Park, which began in October 2021, will be complete in August 2024. There are various activities underway towards the grand opening of the park in January 2025.

Sony Building

1966-2017

The Sony Building opened on April 29, 1966, as the company's brand promotion base. The concept behind the Sony Building was, in the words of Sony co-founder Akio Morita, "to create not only a showroom for Sony, but also a meaningful piece of architecture unto itself, which can function as a gateway to all of Ginza."  The corner plot facing the street crossing was named Sony Square and used to hold various events throughout the four seasons to delight the people of the city.

image of the Sony Building

Ginza Sony Park

2018 - 2021

The area was opened to the public as Ginza Sony Park for three years between August 2018 and the end of September 2021. Creating a public space in a town like Ginza and a prime location right next to Sukiyabashi Crossing presented an incredible challenge for Sony.

The flat above-ground area and the expansive below-ground space created a vertically themed three-dimensional park that integrated areas both above-ground and below-ground.

image of the Ginza Sony Park

New Ginza Sony Park

2025 -

The New Ginza Sony Park, scheduled for grand opening in January 2025, will inherit the concept of being a park that provides a public space in the heart of the city.

The Sony Building featured a seamless spatial design with a flower-petal structure, which was considered very innovative at the time. It expressed the concept of "taking a vertical stroll in Ginza." Sony aims to once again express a unique and playful space with New Ginza Sony Park.

image of the New Ginza Sony Park

TOPICS

Ginza Sony Park Project Exhibition

2024.8.23 - 9.29
From the Sony Building that opened in 1966, to the new Ginza Sony Park in 2025. This project exhibition displays the thought that has been maintained throughout, and the unique rebuilding process.
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Ginza Sony Park construction site photos

From the "Garden of Ginza" to the "Park of Ginza"

2024.8.21
Construction for new Ginza Sony Park was completed on August 15, 2024. Ginza Sony Park, with its low height compared to the buildings around it, is meant to bring a sense of openness to the Sukiyabashi Crossing.
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Bird's eye view of the Ginza Sony Park

Construction records

2022.12 - 2024.8
As a corner of the Sukiyabashi Crossing is recreated into the new Ginza Sony Park, we have been recording the process in the form of videos and photographs showing construction operations that are only seen at particular moments.
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Ginza Sony Park construction site photos

"Sony Park Exhibition KYOTO" wins at the iF Design Award 2024

2024.3.13

"Sony Park Exhibition KYOTO" held in 2022 won the Design Award of the "iF Design Award 2024" and the Gold Award at the "KUKAN DESIGN AWARD 2023"

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Interior visual of “Sony Park Exhibition KYOTO”

MANGA in New York

2023.10.27 - 11.5

Ginza Sony Park Project's first global event. An experiential exhibition that incorporate six original MANGA with various technologies from Sony.

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Key visual of “MANGA in New York”.

Sony Park Exhibition KYOTO

2022.11.11 - 11.23
A fun program created jointly with six artists at two venues in Kyoto City, based on six fields that Sony is engaged in.
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“Sony Park Exhibition KYOTO”announcement visual

Winner of Grand Prize at the 56th Japan Sign Design Association Award

2022.9.30
The sign design of "Sony Park Exhibition" was recognized as brilliant design blighted Ginza city, which inherited "The Garden of Ginza" concept from the former Sony Building.
“Sony Park Exhibition”announcement visual,

Sony Park Mini

2022.3.24 -
Sony Park Mini is an experimental pop-up space of around 30m² on the B1 floor of Nishi-Ginza Parking.
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Exterior of Sony Park Mini

ART IN THE PARK / Wall Art

2022.3.15 - 2024.3.23
The temporary enclosure around the construction site for the new Ginza Sony Park is being used as an "art wall" to display works by artists with close ties to Ginza Sony Park.
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Wall art by Koji Yamaguchi that faces the Sukiyabashi Crossing

LAST DAY IN THE PARK 2021

2021.9.30
A special program on the last day of Ginza Sony Park Phase 1. This live stream recollects the experimental park in the middle of the city visited by 8.3 million people!
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“LAST DAY IN THE PARK 2021”announcement visual

Sony Park Exhibition

2021.6.26 - 9.30
Before the construction project on the new Ginza Sony Park, we introduce our final program, with six artists participating on six themes.
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“Sony Park Exhibition”announcement visual

Ginza Sony Park to Reach Final Phase in 2024

2020.6.10
The duration of the "Ginza Sony Park" was extended to the end of September 2021 to take advantage of the time required for procedures to commence construction for the final form.
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NEW
Wall art by SHUN SUDO

Donations at #013 QUEEN IN THE PARK: Experience Music with Queen

2020.1.22 - 3.15
Conducted a fund raiser at the "#013 QUEEN IN THE PARK: Experience Music with Queen," and the funds were donated to "The Mercury Phoenix Trust."
Donation Box of #013 QUEEN IN THE PARK: Experience Music with Queen

Ginza Sony Park wins Gold Award at the iF Design Award 2020

2020.2.4
This innovative project, with its wide range of possibilities, was recognized as bold, brilliant, and future-oriented.
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NEW
Bird's eye view of the night scenery at Ginza Sony Park

Winner of the Good Design Gold Award in 2019

2019.10.31
While various buildings were being reconstructed for completion in 2020, the choice of "making it a park instead of building it right away" was recognized as an innovative design.
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NEW
Bird's eye view of Ginza Sony Park and the Sukiyabashi Crossing

Ginza Sony Park 1st Anniversary

2019.8.9
203 programs were held during the year, and the number of visitors exceeded 3.85 million.
Ginza Sony Park 1st Anniversary Sigin

Fund-raising and charity sale at the For the Next Generation exhibit.

2019.3.8 - 4.14
Donations from the "For the Next Generation" exhibition and proceeds from charity sales were donated to the "Emergency Disaster and Recovery Fund for Children."
charity Can batch

Sony Stories (Video)

2019.1.31
Project participants talk about the process of creating Ginza Sony Park, a park based on the concept of being ever-changing and interactive.
An ever-changing space offering new interactive experiences [YouTube]
[YouTube]An ever-changing space offering new interactive experiences　- Ginza Sony Park -

Live performance to commemorate the opening of Ginza Sony Park

2018.8.9
To celebrate its opening, Tokyo Ska Paradise Orchestra performed a live concert.
Live performance to commemorate the opening of Ginza Sony Park [YouTube]
[YouTube]Ginza Sony Park Opening Live / Tokyo Ska Paradise Orchestra

Ginza Sony Park to Open Thursday, August 9, 2018

2018.6.7
The Sony Building in Ginza, Tokyo, which closed its doors at the end of March 2017, was renovated and re-opened as the Ginza Sony Park on Thursday, August 9, 2018.
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“Ginza Sony Park Open” announcement visual

Charity Sale of Sony Building Commemorative Louvers

2017.3.1 - 6.30
The louvers that were used to decorate the outer wall of the Sony Building were processed and put up in a limited-edition charity sale as"Sony Building Commemorative Louvers."
Sony Building Commemorative Louvers

It's a Sony 展

Goodbye Sony Building, Hello Sony Park.

2016.11.12 - 2017.3.31
In 2016, which marked the 70th anniversary of Sony's founding, as well as the 50th anniversary of the Sony Building in Ginza, we held a special exhibition to commemorate the history of Sony, and to build anticipation for Ginza Sony Park, which is to open in 2018.
It's a Sony 展 - Exhibition at Ginza Sony Building [YouTube]
[YouTube]It's a Sony Exhibition at Ginza Sony Building

Grand Finale of the Sony Building

2017.3.31
The last day for the Sony Building was March 31, 2017. The Tokyo Ska Paradise Orchestra was there for the grand finale, and the weather was rainy, as if to suit the atmosphere of the farewell.
Sony Building in Ginza, Grand Finale [YouTube]
[YouTube]Sony Building Garnd Finale Live/Tokyo Ska Paradise Orchestra

The Ginza Sony Park Project Launch

2016.6.13
The"Ginza Sony Park Project," a 7-year overhaul of the Sony Building, began in 2016—the 70th anniversary of Sony's founding, and the 50th anniversary of the Sony Building.
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Ginza Sony Park Project

Introduction Video:"A Day"

2012.4.13
"A Day" is a time-lapse video, taken from various different angles, of just a regular day in the life of the Sony Building. The video makes clear the many connections people have with the Sony Building.
"A DAY" Introductory Video on the Sony Building [YouTube]
[YouTube]“A DAY” Introductory Video on the Sony Building

Initiative to use green energy

2007.6.1
We have an ongoing initiative to use environmentally-friendly "Green energy."
Bird's eye view of the night scenery at Sony Building

Post-Renovation Sony Building

1992.12.1
The newly renovated Sony Building was mostly white in appearance, with a large, CG-incorporated mural on the side facing Harumi Avenue, and with a new setup that lit up the glass walls of each floor in the nighttime.
Bird's eye view of the Sony Building

Blessed with the Opportunity to Design the Sony Building

1986.12
It has been exactly 20 years since the opening of the Sony Building. I would like to take this opportunity to look back and discuss what went on behind-the-scenes in the design of the Sony Building. First of all, was the fact that this property on Sukiyabashi Crossroads …
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1F entrance to the Sony Building around when the company was founded

The Garden of Ginza

1966.5.1
This day, April 29th, was an unforgettable one for me. We had struggled for so long with the ideas and concepts for this building, and it had become a source of pride for all of us. And finally it was open, in this corner of west Ginza, in Tokyo. This is not to say we did not have any more issues, however…
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Bird's eye view of the Sony Building at night around when the company was founded

Sony Building Opens

1966.4.29
The Sony Building opened on April 29th, 1966, as a Sony information hub. (A three-dimensional, promenade-style composite showroom building with eight above-ground and five below-ground floors, and a flower-petal inner structure.)
Bird's eye view of the Sony Building when the company was founded

Sony Showroom

1959.6
In 1959, we opened a showroom just short of 66 m2 on the first floor of the building displaying billboard.
Sony Showroom

Neon Lights in Sukiyabashi

1957.12.19
It was 5:01 P.M., December 19th, 1957, when a neon"SONY" sign lit up the night sky at the corner of Sukiyabashi in Ginza (the former site of the Sony Building), in our effort to get more recognition for the company.
a neon“SONY” sign lit up the night sky at the corner of Sukiyabashi in Ginza