The Ginza Sony Park Project is a project for the renovation of the Sony Building, with three aims: to create a new hub for Sony brand promotion, offer people interactive new experiences, and make Ginza a more comfortable town.
Ginza Sony Park opened on August 9, 2018, as an ever-changing park experience in the heart of the city. Wanting to make even the process of reconstructing the 1966 Sony Building "uniquely Sony," the company embraced the incredibly innovative idea of turning the space into a park during the building's demolition.
[News Release] Sony Sets "Ginza Sony Park Project" in Motion
For three years, Ginza Sony Park held various events, live performances and other programs that stimulated surprise and playful enjoyment among visitors throughout the year. From when it opened in August 2018 to when it closed at the end of September 2021, 8.54 million people visited the park.
[Information] Ginza Sony Park has closed for the construction for the final phase
Sony has set new experimental activities in motion for the new Ginza Sony Park, which is currently under construction and aims to be completed in 2024.
The Sony Building opened on April 29, 1966, as the company's brand promotion base. The concept behind the Sony Building was, in the words of Sony co-founder Akio Morita, "to create not only a showroom for Sony, but also a meaningful piece of architecture unto itself, which can function as a gateway to all of Ginza." The corner plot facing the street crossing was named Sony Square and used to hold various events throughout the four seasons to delight the people of the city.
Ginza Sony Park
2018 - 2021
The area was opened to the public as Ginza Sony Park for three years between August 2018 and the end of September 2021. Creating a public space in a town like Ginza and a prime location right next to Sukiyabashi Crossing presented an incredible challenge for Sony.
The flat above-ground area and the expansive below-ground space created a vertically themed three-dimensional park that integrated areas both above-ground and below-ground.
New Ginza Sony Park
The New Ginza Sony Park, scheduled to be completed in 2024, will inherit the concept of being a park that provides a public space in the heart of the city.
The Sony Building featured a seamless spatial design with a flower-petal structure, which was considered very innovative at the time. It expressed the concept of "taking a vertical stroll in Ginza." Sony aims to once again express a unique and playful space with New Ginza Sony Park.