SNOOPY THINKS AGAIN TODAY. - PEANUTS 75th Anniv. -

Introduction
Ticket
Exhibition
Original Merch
Collaborator
Guest Curator
Overview
FAQ

Introduction

Key visual of “SNOOPY THINKS AGAIN TODAY. - PEANUTS 75th Anniv. - .”

Photo of guest curators. Ichiko Aoba, Tahi Saihate, Lalande Nishida, Sakiko Hirano, Taitan, haru, Akio Hasegawa, Hiccorohee, Shinichiro Nakahara, Yataro Matsuura. © PEANUTS

An image featuring Snoopy wearing a chef's hat as the key visual for the casual dining “1/2 (Nibun no Ichi).” © PEANUTS

We want to create a new rhythm in the town of Ginza.
That's why Ginza Sony Park thinks every day about how
it can be a meaningful park in people's everyday lives
and be cherished by many.

And that's what made us focus once again on that special piece of work that has cheered and comforted many people in their ups and downs.

Comic artist Charles Monroe Schulz began drawing
the comic "PEANUTS" in America in 1950.
The gentle, humorous everyday life depicted by Snoopy and a host of other colorful characters continues to be treasured by people of all ages and generations around the world.

What keeps PEANUTS so loved
and adored even 75 years after it began?

Perhaps it is because the series goes beyond simple cuteness and contains messages that resonate universally through simple everyday conversations and even social insights that convey the wealth of human emotions we all share.

It captures hearts with witty and pithy quotes.
Ginza Sony Park believes that the greatest charm of PEANUTS is the comfortable rhythm of the words
found in the characters' relaxed everyday lives.

The words that Snoopy and his friends speak
enliven our own "everyday lives,"

and perhaps they might even contain clues that help us discover new "rhythms."
It is with that thought in mind that Ginza Sony Park brings you this program.

Advance tickets for specific dates and times can be bought here (external site)

Program

To celebrate the 75th anniversary of the comic PEANUTS, known for characters like Snoopy and Charlie Brown, from July 16, we will be holding an event featuring the characters' "quotes!" It will consist of three perspectives, namely "Ten guest creators share quotes they treasure," "Original items that bring quotes to life," and "Casual dining for savoring both food and quotes," based on many of the quotes appearing in the PEANUTS comics. Highly individual personalities like novelist and entertainer Nishida (of the comic duo Lalande) and the poet Saihate Tahi will serve as guest curators and fill Ginza Sony Park with quotes that resonated deeply with them.

1. Ten guest creators share quotes they treasure

During the event, ten guest curators will display works inspired by quotes that appeared in the PEANUTS comic. Essayist Matsuura Yataro notes down his thoughts about PEANUTS in an essay, while novelist and entertainer Nishida (Lalande) captures Snoopy's struggles to write a novel from his unique perspective. Aoba Ichiko, a musician, prepared an exhibition where visitors can enjoy works selected by her together with their audio readings. The works created from quotes that the ten curators were moved by and wish to treasure will be available to enjoy in the exhibition space from PARK B2/Basement 2 to 4F.

Ichiko Aoba (Musician)

Under the theme of "Precious Moments," enjoy a selection of quotes centered around scenes featuring the musical prodigy Schroeder from th PEANUTS comics, accompanied by Ichiko Aoba's own reading voice.
Tahi Saihate (Poet)

Under the theme of "Face the Distortion," focusing on Lucy. Experience the daily lives of Lucy and the Peanuts gang as depicted in the PEANUTS comics, captured and expressed through the unique perspective of Tahi Saihate.
Lalande Nishida (Comedian/Novelist)

The theme "Passion Makes Perfect" features scenes of Snoopy writing novels from the PEANUTS comics. Familiar to PEANUTS fans as the novelist Snoopy, Nishida, as a fellow novelist, adds insights and moments of empathy from their unique perspective using a typewriter.
Sakiko Hirano (Essayist/Food Director)

The theme "Happiness Is a Side-Dish of French Fries" highlights food-related scenes from the PEANUTS comics. Enjoy words from Sakiko Hirano and Snoopy, two food lovers, sprinkled across the tableware.
TaiTan (Rapper/Creative Director) & haru. (Creative Director)

Under the theme "Cherished This and That," they selected various scenes and comments from the PEANUTS comics from their unique perspectives and turned them into posters. Among the many posters hanging around, try to find their words.
Akio Hasegawa (Fashion Director/Stylist)

Scenes selected from the PEANUTS comics under the theme "I Want to Be Kind" are printed on sweatshirts and displayed throughout the space.
Hiccorohee (Comedienne)

With the theme "Strong and Tough," hiccorohee introduces various episodes featuring Lucy from the PEANUTS comics, presented from her unique perspective as a bookworm. The episodes are displayed like a bookshelf, along with her own comments.
Shinichiro Nakahara (The Conran Shop Japan CDO)

Under the theme "A Room Where Stories Are Meant to Be Shared," interactions between Charlie Brown and Snoopy from the PEANUTS comics are brought to life through furniture selected by Nakahara.
Yataro Matsuura (Essayist/Creative Director)

Under the theme "That's Right, Happiness Is Being Free," two essays reflecting on "Happiness" will be showcased, based on an episode from the PEANUTS comics that Yataro Matsuura discussed with a man he met in San Francisco.

2. Original items that bring quotes to life

In addition to Ginza Sony Park original merch, the limited-edition shop set up next to the exhibition space in PARK B2/Basement 2 will also offer fashion items such as T-shirts and caps curated by fashion director/stylist Akio Hasegawa—who participated in the exhibition as a guest curator—featuring select words that stood out to him from the works, as well as plates designed by Sakiko Hirano, with quotes she chose from the works. Be sure to check out the special items that can be found here and nowhere else.

SNOOPY Tee（White, Black, Pink, Blue） ¥4,950
PEANUTS GANG Tee（Black, White, Blue, Vegas Gold） ¥4,950
SNOOPY THINKS AGAIN TODAY Bag（Lemon, French Navy, Bright Red, Violet） ¥2,750
Charlie Brown Bag, SNOOPY Bag, Lucy Bag　¥3,080
SNOOPY THINKS AGAIN TODAY Mug　¥1,980
SNOOPY THINKS AGAIN TODAY Sticker Set　¥990
LIFE DOESN'T HAVE TO GET BORING Cap　¥6,050

EVERYONE NEEDS TO HAVE HOPE Tee　¥7,150

WHENEVER IT'S ONE MAN AGAINST AN INSTITUTION Tee　¥6,600
I WONDER WHAT COOKIES DREAM ABOUT Plate　¥3,300

HAPPINESS IS A SIDE-DISH OF FRENCH FRIES Plate　¥3,300

3. Casual dining for savoring both food and words

A limited-time PEANUTS-themed collab menu specially crafted to match this event will be available at 1/2 (Nibun no Ichi), the casual dining Japanese-style Western cuisine restaurant at PARK B3/Basement 3. The collab menu is comprised of six different dishes inspired by the characters and memorable quotes of Charlie Brown, Snoopy, and the rest of the PEANUTS gang.
The menu stays true to the concept of 1/2 (Nibun no Ichi)—"A Little Less, So Much More"— and reimagines classic yoshoku (Japanese-style Western cuisine) dishes like omurice, hamburger steaks and hayashi rice through the world of PEANUTS, with American-inspired twists. In addition to the food itself, the original placemats set on the table at serving time, and quotes printed in the original menu book are also worth looking out for.

You can visit 1/2 (Nibun no Ichi) without an admission ticket. Enjoy a unique food experience different from the regular menu, only available while the event lasts.

Collaborator

PEANUTS

75 Years of Peanuts: Happiness is…75 Years. In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz' creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

About Peanuts

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

Guest Curator

Ichiko Aoba: Musician.
She has been making picturesque dioramas with only her voice and guitar since her debut in 2010 at 19
years old. While her seventh album, Windswept Adan (2020) connected her with an international audience, the
real driving force behind her ascent is her naturally captivating presence. Ichiko's arresting solo performances are
unassuming yet utterly transfixing. No matter where she performs, her delicate voice operates on an emotional
frequency that pierces through language barriers and cultural divides.
In February of 2025, she released her eighth solo album Luminescent Creatures, and is currently on tour in support
of it, spanning five continents, 22 countries, and over 50 shows.
Her compositions have become grander, her songwriting more refined, yet her ability to make listeners feel like
they're in a private cosmos alongside her remains as strong as ever.
Web：ICHIKO AOBA

Tahi Saihate: Poet.
Born in 1986. Has received numerous awards, including the Nakahara Chuya Prize, Hagiwara Sakutaro Award, and
the Modern Poetry Hanatsubaki Prize. Notable poetry collections include The Tokyo Night Sky Is Always the Densest
Shade of Blue, Tengoku to Totetsumonai Hima ("Heaven and Unimaginable Idleness"), and Rakurai wa Subete Kisu
("Every Lightning Strike Is a Kiss"), and notable essay collections include Koi de Kimi ga Shinanai Riyu ("The Reason
You Won't Die From Love"), and Fan ni Naru. Kimi he no Ai ni Ribon wo Tsukeru ("Becoming a Fan. Tying a Ribbon on
My Love for You"). Her latest poetry collection is Koi to Gokaisareta Yuyake ("A Sunset Mistaken for Love").

Lalande Nishida: Comedian/Novelist.
Born on July 24, 1994.From Ube City, Yamaguchi Prefecture. Serves as the "tsukkomi" (straight
man) of the comedy duo Lalande which formed in the comedy club at Sophia University. The duo advanced to the
semifinals of the M-1 Grand Prix comedy tournament in both 2019 and 2020. Represented by Lemon Jam Inc., an
independent agency founded and headed by his comedy partner Saya. Also a writer of short stories, and has
published two collections with KADOKAWA: Bukiyode ("Clumsy") and Tada Kimi ni Sachi Aran Koto wo ("I Simply
Wish You Happiness").

Sakiko Hirano: Essayist / Food director.
Born in 1991. Has kept a food diary since elementary school, and the blog she began to document her daily eating
habits as a university student gained considerable attention and marked the start of her writing career. Her work,
which revolves around food, spans a wide range and includes writing regular columns for various magazines,
literary journals, and more. Also serving as the media personality on the podcast and radio show Aji Na
Fukuonsei－Voice of Food (J-WAVE), and director of the confectionery brand (NO) RAISIN SANDWICH. Her published
works include Eating Shortcakes From the Back (Shinchosha). Her latest work is So tasty, Thank you:
Aji Na Fukuonsei －Voice of Food (Kawade Shobo Shinsha).
Instagram：@sakikohirano

TaiTan: Rapper / Creative director.
Born in 1993. Serves as media personality on the Kikikaikai podcast, TBS Radio's Notou, and more. Has received
numerous awards, including FORBES JAPAN 30 UNDER 30 2023, JAPAN PODCAST AWARDS 2024. As for his notable
projects/works: a free magazine magazine ii ; TV Tokyo off-air time takeover show Futa; TOH, a shop where all
products were free for the stealing as long as you did so silently; and the "IGNITE the Podcasters" sneakers, which
were designed in collaboration with microphone brand Shure.

haru.: Creative director.
Born in 1995. Spent her childhood going back and forth between Japan and Germany. While still a student, she
launched the independent magazine HIGH(er)magazine as its editor-in-chief. In 2019, founded the company
HUG Inc., through which she develops projects in creative direction and content production.
In April 2024, she launched the underwear brand HEAP as its creative director. HIGH(er)magazine was revived
after a five-year hiatus to serve as the brand's concept magazine. The brand plans to release two collections
per year.

Akio Hasegawa: Fashion director / Stylist.
Served as fashion director at POPEYE for six and a half years following its 2012 relaunch. In 2019, he launched
the web media platform AH.H and served as writer for a front-page column in UOMO, a magazine published
by Shueisha. Worked on the U.K. lifestyle magazine MONOCLE from its launch in 2007 through to 2014, serving
as fashion director in his final year at the magazine. Continues to contribute to MONOCLE today as a stylist.
Since 2023, has served as creative director at the media and fashion brand CAHLUMN, where he is involved in
both clothing design and magazine production. Has collaborated on product releases with brands like
New Balance, VANS, and FamilyMart, produced visuals for nanamica, WTAPS, and FACETASM, and serves as
stylist for the rapper ZORN.

Hiccorohee: Comedienne.
Debuted in 2011 as a solo comedienne.
Known for her distinctive worldview and character-driven solo skits, her one-man shows immediately sell out
every time.In addition to appearing on variety shows, she has acted in TV dramas and movies, and is active
across a wide range of creative fields, including writing, screenwriting, and design.Won the Breakthrough
Entertainer Award at GQ MEN OF THE YEAR 2023.On January 31, 2024, she published her first short story
collection, Damatte Shabette ("Shut Up and Talk") Shut Up Then Talk :(Asahi Shimbun Publications).

Shinichiro Nakahara: The Conran Shop Japan CDO.
Born in Kagoshima Prefecture. Moved to Tokyo after graduating from Kagoshima University in 1994, and in
1997, co-founded Landscape Products with some friends. In 2000, he founded Landscape Products Co., Ltd.
In addition to working in design, he also operates various stores, including the interior decor shop
Playmountain and the cafe Tas Yard. Currently, he serves as CDO of The Conran Shop Japan, where he works
to connect everyday living with design.

Yataro Matsuura: Essayist / Creative director.
Opened COWBOOKS in the Nakameguro area of Tokyo in 2002. Served as
editor-in-chief of Kurashi no Techo for nine years, starting in 2006. Later transitioned to the tech industry,
becoming director of Oishi kenko Inc. Has served as a board member of the Tokyo Children's Library since 2016.
Was responsible for editing UNIQLO's "LifeWear Story 100." Also serves as editor-in-chief of Dean & Deluca
Magazine. And directed the movie, If you were there. Guided by the motto, "Honesty, kindness, joy, and living
each day mindfully," he continues to write and work on themes of fun, fulfillment, and learning in everyday life
and work. Published works include Kyo mo Teinei ni ("Living Each Day Mindfully") (PHP Editors Group), Shigoto no
Kihon Kurashi no Kihon 100 ("100 Basics for Work and Life") (Magazine House), and Essayist no yoni Ikiru
("Living Like an Essayist") (Kobunsha).

Overview

Title: SNOOPY THINKS AGAIN TODAY. - PEANUTS 75th Anniv. -

Date: July 16 (Wed.) - August 11, 2025 (Mon.,/Holiday)

Opening Hours

July 16 (Wed.) - July 28 (Mon.): 10:00 A.M. - 8:00 P.M. (Subject to change)
July 29 (Tues.) - August 11 (Mon./Holiday): 11:00 A.M. - 7:00 P.M. (Subject to change)

1/2 (Nibun no Ichi) is open from 11:00 A.M. - 9:00 P.M. (LO 8:00 P.M.)

Venue: Ginza Sony Park B3/B2/3F/4F

Admission

Advance tickets (Designated date/time): Adults: 1,300 yen / Junior high school/High school students: 800 yen / Elementary school students and under: Free
Same-day tickets: Adults: 1,500 yen / Junior high school/High school students: 1,000 yen / Elementary school students and under: Free

Advance tickets for specific dates and times can be bought here (external site)

Organizer: Ginza Sony Park Project

Planning: Sony Enterprise, Sony PCL

Production: Sony PCL

Cooperation: Sony Creative Products